Rebrand & Websitewww.brandblvd.ca
We were thrilled when asked to work on a rebranding campaign for Brand Blvd. What started as a small Niagara operation producing branded merchandise, has grown into one of Canada’s leading promotional companies. It was time for their image to reflect this growth, so we helped them nail down the idea of “Commodity to Community.” A reflection of their journey, this premise guided the new identity and informed the build of a new custom digital platform focused on the pillars of their success: great company culture and high standards for service.
One of the most exciting parts of campaign was developing a 60-second commercial to illustrate the “Power of the Pen”. We introduced Earl E. Riser, and his company, Riser Incorporated. Earl has a knack for motivating employees and has built an empire around his brand. There is a secret to his success though, and Brand Blvd just might have something to do with it.