Established in 1994, Diaper-eez is Canada's original cloth diaper store. Visiting their shop in Toronto's Bloor West Village is always a great experience, so their new website had a tough act to follow. We did our best to deliver a presence that felt every bit as good as their bricks and mortar boutique.
Helpful, personal customer service is a top priority for the folks at Diaper-eez. With hundreds of products available, it's easy for visitors to feel lost in a myriad of options. Reflecting the real-life level of service was paramount in designing the online counterpart.
Building a great buying experience was only the beginning. The bonus round of this build was a full-featured gift registry. Expecting moms can create and manage a registry, and easily share their choices with friends and family.