We're proud of our roots in the fine city of St. Catharines, Ontario. The survey says we have one of the most walkable city centres in North America, and our daily jaunts at break time always back this up. In order to get more feet on the street and help revitalize our downtown, we teamed up with arnoldi:mcpherson to develop a campaign that includes signage throughout the core of our city, a responsive website and a social media plan to help spread the word.
Using simply designed signs to provide walking times to downtown destinations, it encourages pedestrians to walk, explore the neighbourhood and get exercise. The concept is based on the Walk [Your City] project conceived by Matt Tomasulo in Raleigh, North Carolina. Our goal was to develop a project that helped our city become pedestrian-friendly and healthier - socially, economically and environmentally.