Punching above our weight class
The Pearl Gloves Charity Boxing event was a must-do social event and an impassioned rallying call to eliminate MS in our home community.
The Challenge
Giving Niagara the Vegas treatment
To elevate the Pearl Gloves event experience and attract support from prospective fighters, sponsors, and the community at large, we worked closely with the organizing committee to develop a polished and cohesive brand identity for the event that extended from digital and print promotions through to every last detail of the Vegas-inspired fight night experience. Each year, promotions stay true to the Pearl Gloves brand, but receive a fresh and unique treatment that the event participants can connect with.
Key Audiences
From regular joes to white collar pros
Pearl Gloves messaging and creative was developed with the goal of attracting amateur fighters from all walks of life, corporate sponsors to support and shine a light, and guests who want to get gussied up for a great cause.
Recognition
A knockout, from any angle
From fight team gear to promotional swag, digital displays in the event venue, lighting design, and memorabilia, the Pearl Gloves brand was designed with placements in mind. Careful attention to building the Pearl Gloves design system has made the brand instantly recognizable and reliable, building even more trust and support in the community with each event.
Co-branding
Teaming up to go the distance
At the core of the event is the desire to raise as much as possible to support the local fight against MS. Digital and print advertisements and promotions begin each year with the call for fighter applications, and extend through fundraising announcements when the final bell rings. The Pearl Gloves brand was designed to work with the identities of its partner organizations, allowing co-branded placements to function seamlessly.
Strategic Plan
Full-card coverage, through to the closing bell
The careful attention to building the Pearl Gloves design system, voice, and messaging has made the brand instantly recognizable and reliable, building even more trust and support in the community with each event. A calendar of event milestone helps the social team stay on track to ensure timely and creative communication of event details.
Impact
A one-two punch with purpose
From sponsorship packages to fight night programs, Niagara is touched by the Pearl Gloves brand all year long. The impact of Pearl Gloves extends beyond these touchpoints to connect with people on an emotional level, and the ability of this brand to unite and inspire Niagara around a cause that affects our community more than any other is a point of pride for our whole team.
Please know what an enormous difference this event makes for those who struggle with MS. This will truly change lives.
DR. DAVE DITOR, PH.D. Professor, Director | POWER CORD - Brock University | Department of Kinesiology
